In our last post, I discussed the different options for how to monetize your blog. There are many different ways that can be used to monetize and you may want to try out different options to see which ones work best for you and your blog. This will vary based on your audience and your niche. Once you have decided which options monetize your blog the best, you can come up with a plan of combining multiple options to start generating income using your blog. Remember, this should all be done after you have your blog established and have gained a decent following. The first goal for any new blog should be growing your audience and that takes time. Blogging is not a get rick quick scheme, it takes time and patience before you can expect for that hard work to start yielding results.
Ad Networks: What Are They?
The number one option on that last blog post, How to Monetize Your Blog: Top Ten Options, was using ad networks. This is a great way to generate income with your blog with very little work on your end. Most ad networks have a code you have to add to your blog and then your work is done. Choosing the ad network that is the best fit for you is the trickier part. Many ad networks have a minimum number of page views before they will accept you. Some ad networks pay per impression which means they pay an amount each time the page on your blog is viewed where the ad is displayed. Others pay per click meaning that you won’t make any money unless someone clicks on their ad. Usually the better paying the ad network, the higher their traffic minimum will be.
Finding Your Ad Network
A great way to find an ad network that will work for you is to make a visit around to all of the blogs you love and see what they are using. Make note of ads that seem annoying to you as a reader like pop-ups or videos. Do the ads add to the site and blend well with their content or does it distract from the blog? If you have other friends in the blogosphere, ask what they use and how they like it. Consider who your audience is and what types of ads would be a good fit. Readers associate anything on your blog WITH your blog so it needs to be a consistent message. Some ad networks allow for more control over what ads you will run and which ones you do not wish to run. If your site is directed at family values or christian values, remember that readers will not want to see ads running on your site that are not consistent with that message.
Questions to Ask
One of the first questions you will want to ask is how the ad network pays. If you have a grip on how much traffic is coming in to your site then you will have an idea of what to expect to make with them. Ask about fees that will be taken out of what you make, how often you are paid and what the minimum payout is before you receive your first check. You will also want to find out how many ads they are going to selling on your site. In other words, that ad space you devote to them may not always have an ad in it if they are not busy. That means that every time your page is viewed and no ad appears you won’t be making any money. Secondly, ask about how much control you will have over what types of ads will be running on your site. This is important in maintaining your brand you have worked to develop. In addition to these two important questions you will also want to know what their policy is on running other ads on your site. Some networks will want you to agree to not using any other network’s ads and some will have other restrictions. Also ask about contract terms. Once you sign up with them, how long are you required to stay with them if it is not working out?
What Are Some Blog Networks I Should Check Out?
Check back with our very own ShesConnected soon, we will be launching our ad network. In the meantime, other blogging networks that are available include BlogHer, Glam Media, Six Apart, Federated Media, Technorati, Blog Ads, Chitika, Lijit, Burst Media, Everything Mom, Lifetime Moms, Moms Media, Adversal, Cox and Tribal Fusion.
There are also ad networks that specialize in different niches too like food or education so be sure to check around to see if your niche has a specialized ad network.