WomenEntrepeneur.com has it on the nose with their tips for building a successful website. They focus on what your website can do for your business.
But what should you do for your website? You’re not going to have a successful site if you just put it up and leave it there. My personal, tried-and-true tips will not only help you with startup, but will keep your site in the top ranks. Which is right where you want it to be.
1. Your website is a business. Treat it like one.
Just because you don’t have employees running around inside the computer, doesn’t mean you should treat your website as anything less than a virtual version of your company. Professionalism is key. You wouldn’t hire some random Joe Nobody to decorate your office…so why would you hire him to design your website? Research, and research well, and find a legit agency that has experience designing corporate websites, and don’t be afraid to shop around. it might get a bit costly, but again…you don’t want to cheap out on your business, so don’t do it on your site. It’s worth it in the end.
2. Don’t ignore it. Ever.
Company get a new logo? New office? New client? Update your site to reflect ANY AND EVERY major change in your business that clients would want to know about. Frequent updates in the necessary areas show potential clients that you’re busy, and on top of all that hard work you’re doing.
3. Networking, networking, NETWORKING!
Facebook. Twitter. LinkedIn. Skype. GET OUT THERE AND PROMOTE! No matter how big you think your company is, it’s not nearly as big as it could be once you access the potential and guaranteed success of social media. I can’t stress this point enough. The more people you reach, the better. No matter what.
People are going to be viewing your website 24/7. Make sure it’s professional, up-to-date, and reachable 24/7, and you’ll be good to go.
