As we discussed in our last post regarding setting up a social media plan, knowing your Target audience is a big part of that. If you don’t know who your typical customer would be for your business then how can you market to them?
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First you need to identify who your target audience is and it may seem like a good idea to be as broad and encompassing as possible but you actually need to narrow down the details to be very specific about who this would be. First consider geographically who your target audience would include. Local businesses that offer services would only have a target audience within that geographical area. For example, a roofing business in Denver would not waste time marketing to homeowners in Texas obviously. Businesses or blogs that offer information relevant to the entire country should still consider geographic limitations. If they really want to market internationally you have to consider offering your website in a variety of languages in order to fulfill that need.
The next question you may want to consider is the gender of your typical customer. Is your product or service designed that it is focused on males, females or both? Does your typical customer fall in to certain demographics including income, education, etc?
Your target audience is out there somewhere and you need to find them so that they can find you. Write up a description of who your typical customer is or would be if you are just getting started. Describe them in as much detail as possible. For example, is it a single man in their 40′s living in Canada with an income of over $70,000? Or is it a married homeschooling Mom in the United States with a college education? If you have an idea of who your competitors in your field are that would be targeting the same customers as you, use a site such as Alexa to see information about their visitor demographic and about what keywords are getting them there. If you have a business that has a variety of products you may need to do a separate write up for each product if your target audience would vary from one product to another. When you are done writing up your description and you know who your typical customer would be, it is time to find them and direct your marketing and social media campaigns towards them. This is what we will focus on in our next post.